PPC Stands for Pay Per Click Marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising is one of the most popular forms of PPC because Every Person is using pay per click marketing campaigns to drive traffic to the website. Search engines like Google associate degreed Bing build a pay per click advertising on the market on an auction basis wherever the best bidder generally earns the foremost outstanding placement, with some caveats (see Quality Score below).